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Michael McFarland, a familiar face in Patriot League athletics circles, is in his fourth year as Assistant Athletic Director for Facilities and Event Operations at Bucknell. McFarland came to Bucknell from the Patriot League headquarters in Center Valley, Pa., where he had served as associate executive director since 2000. In his role at Bucknell, McFarland serves as the day-to-day supervisor of athletic facilities and coordinator of all facility scheduling. He monitors marketing and promotional activities for all 27 Bison varsity sports and also handles scheduling, maintenance, preparation and event management issues for all activities. He is tasked with managing Bucknell's facilities for all athletic events, university functions and outside special events. In addition, McFarland acts as the liaison with the campus facilities division and other university offices, such as reservations and conference scheduling, admissions and public safety, and he oversees the official licensing of Bucknell athletics merchandise. McFarland wore many hats as a veteran member of the Patriot League office. Chief among them was the operations oversight for each of the 23 league-sponsored championships, including the popular men's and women's basketball tournaments. McFarland also managed the conference's basketball television package, including the scheduling and production of games. Responsible for the promotion and publicity of the Patriot League, McFarland oversaw the league's marketing and sponsorship strategy while supervising the league's media relations team. He also acted as the chief liaison with several Patriot League committees, including facilities and operations, sports information, sports medicine, marketing, ticketing and television. | |||||||||||
